Navigator Books is a new publishing imprint
which will leverage emerging technologies in printing,
distribution, and communications to provide smart books to smart
fundamental operating concept is summed up by three core
Our target audience is at least as
clever as we are.
We will not underestimate the intelligence of our
readers, and we will not insult them by angling our books toward
some assumed lowest common denominator.
Instead, Navigator Books will publish complex,
entertaining, and thought-provoking books which challenge the
minds of our readers.
The book business is undergoing a
No one can predict exactly what the future of the
market will look like, but Navigator Books will not fear that
future. We will
embrace change, and explore opportunities to redefine the
relationship between author, publisher, and reader.
Refer to the
Navigator Books Business Concept for detailed information about the current state of
the publishing industry.
Mainstream publishing is neither our
model, nor our competition.
We recognize and salute the extraordinary accomplishments
of the major publishing houses, but the traditional publishing
paradigm is simply not relevant to our efforts.
We consider ourselves a completely separate breed, and we
Where the major houses go brick-and-mortar, we will go virtual.
Where the current industry relies on established media
outlets for advertizing and marketing, we will go viral.
We have no massive infrastructure to protect, no
stockholders to satisfy, and no senior executives standing ready
to demand our resignations if we try something ambitious that
Consequently, we can be more creative, more adaptable, and less
risk averse than “Big Publishing.”
In other words we operate outside of traditional